No Longer Luxury

When we keep wine on an exclusive pedestal it losses it’s connection to where it came from, the land, we lose a crucial part of the beginning the wine’s life. The earth, the soil, the vineyard, the hands of vineyard stewards who tend the land. Losing these concepts and connections gives people the authority to put wine in this obscure out of reach sphere. Yes, wine is expensive to produce, it requires a lot of natural resources, but again that goes back to the inclusive nature and demand created around the product.

Glass prices rise and wineries pay it, aluminum capsule prices rise and wineries pay it, shipping fees rise, wineries pay it, never batting an eye, but you know what they will fight for, even lobby against as they shake in their Carhartt overalls and Blundstone boots about? The human resource it takes to make wine. The vineyard stewards getting paid overtime for more than 55 hours a week. For wines survival it’s paramount that it becomes more inclusive, sustainable and equitable. -DeAnna